Long tail keywords are simply expansions of basic or more generic keywords. Long tails may include a variety of combinations of keywords or keyword phrases, but are always extremely specific. In other words, they are the keywords and phrases people use to search for your business and/or products when they know exactly what they are looking for.
For example, a basic keyword phrase may be “organic cooking” while a long tail extension of this keyword phrase may be “organic cooking lessons in Rochester, NY” or “organic cooking for vegetarians” or “organic cooking made easy”.
The good news about optimizing for long tail keywords is that 1, they are much easier to rank for and 2, you are far more likely to see an increased conversion rate among long tails because customers searching for such specific keywords know what they want and are looking to buy it.
When using long tail keywords, it is also critical to assign a unique topic to each page of your website. Unique page titles make it easier for search engines to find and rank you, as well as trust the legitimacy of your site. So, while one page may contain the title and long tail keyword of “organic cooking for beginners” other pages might have titles and topics such as “recipes for organic cooking”, “why choose organic cooking” and “cooking organically for my family”.
As you can probably imagine, many people might search each of these long tails for various reasons. By anticipating these searches, you will put yourself ahead of the game and at the “top” of the charts.
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