Ready to create your own Web Video?
WebsiteMagazine.com offer 10 SIMPLE steps:
Step One: Decide on primary purpose and objective of the video. Do you want to sell a product or service? Is it to educate the audience about a commonly misunderstood topic? It is a product demonstration? The video must have a single overriding purpose — otherwise, the audience gets confused. Try to state your objective clearly in one sentence.
Step Two: Who is your target audience? What are their backgrounds, languages and abilities to comprehend the topic? Are they naturally interested in the topic?
Step Three: Decide how you will present the topic. Will you use a documentary style? Will it be dramatic or humorous, sensitive or factual or light-hearted and lively? There are other considerations too. Should there be a presenter on screen, or an unseen narrator? Also, try to achieve a balance of information and persuasion. Do you want to appeal mainly to intellect or emotion? At one end of the spectrum you could present the information like an instruction manual — purely factual. The other extreme is to persuade the viewer by feelings, emotion, and entertainment. A balance of the two is usually best.
Step Four, Five, Six, Seven, Eight, Nine & Ten @ WebsiteMagazine.com –> February 2010
Steps to Effective Web Video
Video is booming. Are you delivering quality?
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