You are here: Home / Archives for Press Release Marketing

Press Release Template and more

February 24, 2010 By Staci Leave a Comment

A press release can really help gain exposure for your business and you. If you haven’t written your first press release – let’s get started.

There are several questions you want to think about when writing your first or even your tenth, press release. Matter-of-fact, I reached out to Cindy Bidar and asked her – what questions would you ask to write a press release for a client about their business… This is what she responded with:

Who is your audience? (Please be as specific as possible.)
What is newsworthy about your business right now? (What’s prompting you to submit a press release?)
What keywords are you targeting? (If you know.)
Tell me a little about you, personally, and about your business. (Your experience, how long the business has been in existence, how it evolved, and any personal info that is relevant.)
Contact information to include in the press release.

Cindy went right to the point and detailed out what is needed to have a press release that focuses on what is important for your business and what is prompting you for the press release.

Check out more details at Press Release Writing & Distribution Service… including a press release template and where to distribute your press release! Are you in a rush to get a press release written and distributed? Hire Cindy and Staci to help you make this a success.

To our Success!

Filed Under: Publicity Tagged With: ,

Where do you distribute your Press Release?

February 5, 2010 By Staci Leave a Comment

I have distributed press releases to several websites and I wanted to show you the list that I have gathered. This is a general list of article directory sites that allow free submission, some sites may offer paid submissions too.

Here is the list that you can download and use. Press Release Directory List

I will try to add sites on a monthly basis going forward – so please check back for a up-to-date list.

If you have a site that you prefer to use – please share why you prefer that site. Do you use any paid-directories? What have your results been with paid vs. FREE submission sites?

Please share by leaving a comment. Thank you.

Filed Under: Publicity Tagged With: , , , ,

Using an Article Directory Program or Manual Submission?

December 22, 2009 By Staci Leave a Comment

Options are always nice to have. With article submission you can manually register with each directory through your internet browser and submit your article.

Options that I have learned about is:

  • Article Directory Submitter
  • SEnuke
  • Human Spinner
Bryxen Software: Article Submitter

Bryxen Software: Article Submitter

Another option is to use an article submission program. I have used the article directory program by Bryxen Software, Article Directory Submitter (affiliate link). You can find the link here to download the FREE version. Do want to point out that there is a paid version, located here. I was searching and stumbled upon this – the Gold and Platinum programs offer more options with a fee. I have not purchased the paid version.

http://Senuke.com

http://Senuke.com

An article marketing strategy would a better approach which offers a spin to your articles with SEnuke (affiliate link). The advantage to having a slight spin to each article would increase your chance of more visiblity due to uniqueness of the content. This is a big advantage – most people will not do this manually because it takes to much time to different versions of the same article. SEnuke (affiliate link) works with Human Spinner to help make the articles unique. If you are interested in learning more about SEnuke (affiliate link).

http://HumanSpinner.com

http://HumanSpinner.com

Once you click on the link above – you of course are taken to a sales page, in the navigation bar is Directory Submitter and Article Directory Submitter. (It is my affiliate link if you wish to download the free version or purchase one of the upgraded packages.)

Have a great day!

Filed Under: Content Strategy Tagged With: , , ,

Managing your Press Releases

December 18, 2009 By Staci Leave a Comment
GoogleDocs Spreadsheet

GoogleDocs Spreadsheet

Creating a spreadsheet is so helpful for when you are so busy that you forget which directories you are using and which you have submitted your last press release to. With the spreadsheet it can help you manage your releases of when you submitted them and to which sites you submitted to.

For the spreadsheet, I would include:

  • Press Release Title
  • Name of directory
  • Date of Submission
  • Notes

Here is an example you can download and use. Press Release Management Database

You can use this as a reference for keeping track of who accepts your press release and when.

How do you keep track of your releases?

Have a great day!

Filed Under: Content Strategy Tagged With: , ,

Create Database of Press Release Login Information

December 11, 2009 By Staci Leave a Comment
Search "Press Release Directory" on Google.com

Search "Press Release Directory" on Google.com

I would recommend creating a spreadsheet with easy access to your login information for each press release directory website.

For the spreadsheet I would include:

  • Directory URL address
  • Name of directory
  • Your email address
  • Your username
  • Your password

Here is an example you can download and use. Press Release Distribution Database

If you have something that you would like added please leave a comment. Thank you.

Filed Under: Content Strategy Tagged With: , ,

How to Submit to Press Release Directory?

December 4, 2009 By Staci Leave a Comment
pressbox.co.uk

Press Release Submission for Pressbox.co.uk

Submitting a press release is similar to article submission.

You will need a headline, summary of the press release, body of the press release, author’s information and keywords.

When I submit press releases, I open an internet browser and sign in to each directory individually and then copy & paste the information. Sometimes you will have to manually type in the information — but for the most part copy & paste.

Before submitting your press release you will want to review the submission guidelines.

Once your press release is submitted it is a waiting process for the site to review your press release.

Have a great day!

Filed Under: Content Strategy Tagged With: , ,

Emotional Marketing Value Headline Analyzer

December 3, 2009 By Staci Leave a Comment
“How to Submit to Article Directory”
Your Headline’s EMV Score:
66.67%

This score indicates that your headline has a total of 66.67% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

A perfect score would be 100%, but that is rare unless your headline is less than five words.

While the overall EMV score for your headline is 66.67%, your headline also has the following predominant emotion classification:

Spiritual
Your headline carries words that have a predominantly Spiritual appeal. Words that resonate with Spiritual impact are the smallest number of words in the language. AMI research has found that Spiritual impact words carry the strongest potential for influence and often appeal to people at a very deep emotional level.

Words with Spiritual impact are best used with people and businesses desiring to make an appeal to some aspect of spirituality. This does not mean religion specifically, but any product or service that resonates with “spirituality” oriented markets are appropriate. The clergy, new age, health food and related markets all respond favorably to sales copy heavy with Spiritual impact content. Women and children also respond strongly to words in the Spiritual sphere. Marketing documents with strong Spiritual impact content can make for the most powerful presentations in the marketplace but must be used with considerable skill.

This Emotional Marketing Value Headline Analysis was completed to review the headline for this post.

Have a great day!

Filed Under: From the Desk of Staci Tagged With: , , ,

Using an Directory Program or Manual Submission?

November 9, 2009 By Staci Leave a Comment

Submitting your website to directories is very easy.

The sites usually ask for the following:

  • Website Name
  • Website URL
  • Your Name
  • Your Email Address
  • Description of Website

Just like with the article directory program by Bryxen Software, they also have a Directory Submitter available. You can find the link here to download the FREE version. Do want to point out that there is a paid version, located here. I was searching and stumbled upon this – the Gold program offer more options with a fee. I have not purchased the paid version.

Once you click on the link above – you of course are taken to a sales page, in the navigation bar is Directory Submitter and Article Directory Submitter.

After giving this program a try – what do you prefer? Manual or Program based Submission? (It is my affiliate link if you wish to download the free version or purchase one of the upgraded packages.)

Filed Under: Content Strategy Tagged With: , , ,