- Blogging Comments
- Renting Pages from Authority Sites
- Purchasing Online Advertising
Writing and posting blog posts is the most effective way to get natural inbound links, and by having a personal blog at your site, you can more easily make commentary at other sites that link back to you. REMEMBER your main goal is to create an online reputation you can be PROUD of. Think before you post – decrease all opportunities that will be considered spam.
To rent, for a monthly fee, a page hosted on a larger site in your industry. You then add content and links on the page on your own site(s) with the anchor text you choose and in the format you select. These are almost like “advertorials” in magazines, where you provide content that the site links to (hopefully not more than 2 links from the homepage) and then link back to your own site.
The fundamental difference between this tactic and simple article hosting is that you approach a site or company that doesn’t normally host other people’s content about having your information. Although rejection is often likely, the benefits can be phenomenal, as the page itself may rank well for your search terms very quickly.
Link building through advertising is exceptionally expensive, but it can bring in good returns if properly managed. Make sure as you buy links that you get the click-through rate from the seller for the past 6 months. You should get a lot of other statistics to review as well – make sure you avoid advertising in places where the seller doesn’t have good information on click-through rates, visitors, etc. You’ll also have to work around re-direct scripts, links sent through ad networks, etc. As long as you are up front and friendly, you’ll be able to have some success in this arena as long as you have the funding.
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