Need a Press Kit or Media Kit for your business? Follow these easy steps and you will be on your way to adding this Media piece to your website and you will look more professional to other business owners and visitors. Let’s Get Started…
I want to share this resource with you as this is what I used to create my own Media Kit. Best of luck! – Staci
Here are the items to include in your press kit:
COVER LETTER
If you plan to send out press releases whether hard copy or by email, you’ll need a good cover letter to grab the editor’s interest.
MEDIA COVERAGE
Include all of your most recent press releases as well as any positive press coverage that you’ve already received. You may also want to include a page of testimonials. Ensure they talk about the positive aspects of the products, the services but they need to be specific “this product helped me…” or “your company (or service) saved me…”
BIOGRAPHY
Keep it short, simple and easy to read. Make it interesting enough that people can get a feel for who you are. Put it on company letterhead. Include your title, history about why you started the company or how you got in to it, your thoughts on it. Also include basic personal information as well as quotes from you that the media can use. If you have a more structured business with multiple key players (President, CEO, Vice-President), create a bio for each.
BUSINESS INFORMATION SHEET
Create a basic information sheet about your business. Background; when it started, what it offers, benefits to the consumer, business hours, contact person, contact information, website address, etc.
PHOTOS
These don’t have to be professional but if your photo is going into print, it will need to be high quality, high resolution and at least a 5 x 7 and preferably an 8 x 10 size so they can manipulate it a bit. Digital photos are typically ok as long as the quality is good.
SAMPLES
Offer samples of your product. If your product is digital, cut a chapter or two and table of contents out of the ebook, give them a sheet from your coaching or training material or find another way to create a sample of your product.
BROCHURE
Especially important when sending by mail or if you don’t have a website. It helps take the guess work out of your product/service and makes it easy for the editor to understand your business.
BUSINESS CARD
Small, easy to manage and good for filing for future reference even if they cannot use your story now.
OTHER ITEMS you may want to include:
Business logo or graphic
A Copy of a company newsletter
References to or articles about the industry (for reporters to research if needed)
Want to see a Media Page in action? Visit http://stacijansma.com/meet-staci-jansma/media/
What else would you want to include in your press kit? Leave your response below. Thanks for stopping by.
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