What are your objectives for your business? How about Business Objectives to Social Media?
Genesys has a Branded Editorial within the 1to1 magazine, Winter 2009 issue… The editorial goes on to mention some interesting questions that you will want to ask:
- Monitor and respond to what customers are saying about your brand, products, and services on the Web?
- Create an enhanced customer service channel by incorporating social media forums and dialogues as an alternative form of issue resolution?
- Create a vibrant end-user community which can be used to address customer service issues, product ideation, marketing, and brand building?
- Leverage social media for outbound campaigns, service notifications, or broadcast messages intended for large groups of customers?
So now what are you thinking about for your business?
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